PZ Cussons

PZ Cussons acquired the Original Source brand in 2001. The existing packaging had been heavily copied by private label rivals and PZ Cussons needed iconic packaging to reflect a powerful new brand proposition; natural products for confident, adventurous individuals. TheAlloy worked alongside advertising agency BDH and graphic designers The Chase to create a complete embodiment of the OS proposition.

Original Source

In a market where decisions are made in split seconds, impact is key. The iconic pack structure for OS captures the essence of the brand proposition. A combination of humanistic and natural elements personify the brand identity. Open-me cap semantics and tactile touch surfaces make for an eminently usable product.

The range redesign comprises new packs for shower gel, shampoo, conditioner and bath foam.

www.originalsource.co.uk