BT

BT outsource the majority of their device design to TheAlloy. Continuous pro-active insight gathering inspires the creation of precise design specifications for look, feel and behaviour. Individual projects are linked by a strategic brand identity coordination layer. The partnership has delivered enduring market leading success over hundreds of projects, maintaining BT as market leader for more than 15 years.

www.bt.com

Hub2

BT’s Hub 1 became a design icon. Challenged to replace it with an even stronger, more desirable design, our solution combines both hardware and UI design to create a piece of technology sculpture for the home. Taking the form of a wave, cradling the telephone handset at its centre, it reflects the radiating nature of wireless communications and reflects the central function that the BT Home Hub plays; delivering entertainment, internet and voice.

Stratus

One of the first projects to utilise a refresh of the BT identity, Stratus redefines the category rules for DECT phones and demonstrates how design, and design alone, can increase the revenue from a given electronics feature package. The design has received huge advance orders and exceeded all commercial expectations.

Graphite

Sitting at the core of BT’s value proposition, Graphite offers the optimum to both end user and client: Great value for money with high design values, combined with huge sales volumes. Working with a very simple bill of materials, we created a distinctive look that has become one of the UK’s best selling phones.

Freestyle

Freestyle 750 is the latest in a long line of market successes in BT's inclusive design portfolio. The F750 is our response to a familiar challenge: How to replace the category leader with something even better. Our drive for continuous user-led design improvement has resulted in widespread acclaim from special needs programmes to the mass market press.

Baby Monitors

When asked to consider how BT's brand could extend beyond telecoms, consumer testing of propositions revealed Baby Monitors as an ideal area for brand extension. The resultant MK-1 Digital Baby Monitor was developed following in-depth user research and won a 2008 Design Effectiveness Award. The MK-2 has built on it’s success, achieving wider distribution and a 2008 Mother & Baby Gold Award.