Virgin Atlantic Airways

The purchase of the Airbus A340-600 gave Virgin Atlantic Airways (VAA) the opportunity to reposition their economy experience, clearly expressing the VAA brand and improving the perception of cabin space. TheAlloy worked closely with the VAA design team to create the economy seat to be installed on these planes.

Economy seat

In-depth studies into seat configurations, issues of personal space and in-flight comfort led to a concept that improves the perception of space and passenger comfort. New seat construction and a fully retractable armrest improve both maintenance and passenger access. The streamlined back reduces clutter and incorporates a new large screen.

Alloy's new seats were installed in the first of Virgin Atlantic's new A340-600 planes in summer 2002.